Audience Profile and Focus Group

Audience profile
My profile includes demographic and psychographic characteristics of my chosen group.
My target audience for my focus group is 15-22, male and female. Through my questionnaire I discovered that both men and women enjoyed watching horror films. People in this age group are known to watch the most horror films as they are at the age that they enjoy the thrill and they also have enough time to go to the cinema when a new film comes out. I would like my audience to be able to relate to the characters in my script which persuades them to see the movie. My audience are all in college and as a group of friends they are most likely go and see horror films with each other. Psychgraphically, I made sure I picked a group of people who enjoyed the genre horror and like watching horror films both at home and in the cinema. The selection will be from a working class status as they are all students earning minimum wage but can still afford to go to the cinema and buy films thanks to a student discount.
Mean audeince age: 18
Most 18 year olds discover a release of a new horror film over social media. This is because the internet is such a large part of today's society.
                           

Focus Group
For my focus group I will be using a group of four people aged 16 - 17, two male and two female, who all like horror films.
Keane is 16 years old and enjoys watching gory horror films the most. His favorite horror film is Saw. In his spare time he plays rugby and socialises with friends.
Gemma is 16 years old and loves all types of horror films. In her spare time she watches Netflix and spends time with her sister. They both enjoy watching horror films together.
Eve is also 16 years old and enjoys watching a mixture of horror films but her favorite is zombie horror. She enjoys watching films in her spare time and her favorite is Shaun of the Dead.
Adam is 17 years old and is open to watching any type of  horror films. In his spare time he plays sports and aspires to be a lawyer.
From the five questions that I asked them, here are my results.